BCBSM

 

I worked with the creative team to produce content for several business units, including a full social refresh of the 2020 “Here for it All” campaign, Blue Care Network’s native and paid social presence on Facebook, a Medicare AEP Stars campaign on all channels, several sports sponsorships including promotional material for the Detroit Tigers and Detroit Lions, and the MIBlue Amazon Alexa and Google Home skills, developing and scripting digital content.

I developed new adaptive scripts for the MIBlue Amazon Alexa skill and Google Home actions, including recipes, workout instructions, lifestyle advice, and healthcare guidance.

Additionally, I condensed the existing MIBlue Family and MIBlue application scripts into one deliverable using existing command structures to update copy.