Curriculum Vitae

Resume

Senior Copywriter · Brand Voice, Campaign and Cross-Channel Copy

Senior copywriter with 7+ years of agency and in-house experience writing brand, campaign, email, cross-channel, social, and video copy. Recently wrote for Curology, a direct-to-consumer skincare brand, including concept and cross-channel copy for its October 2026 Dove Cameron collaboration campaign, and for its luxury sister brand, Agency, working with product marketing and legal counsel to keep messaging on-brand and compliant. Built voice and tone guidelines, style guides, and content governance systems at CI&T, and taught colleagues and Volkswagen clients how to use them. Mentored and edited junior writers. 2024 Bronze Effie winner.

Experience
Education
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Aug 2026 – Oct 2026

Senior Copywriter (Contract)

Curology — Remote

  • Wrote at every stage of concepting and copy development for the October 2026 Dove Cameron x Curology collaboration campaign.
  • Created copy and style guides for every campaign channel: paid and organic social, full-production video assets, and scripting.
  • Led concepts and copy for other cross-channel campaigns across Curology and its luxury sister brand, Agency, including email, social, and video and motion scripts.
  • Co-developed brand guidelines for Curology and standalone initiatives to keep voice and visuals consistent.
  • Worked with product marketing and legal counsel to keep messaging on-brand and compliant.

Sep 2024 – May 2026

Senior Copywriter and Content Strategist

CI&T — Remote

  • Wrote copy and content, including landing pages, for the Volkswagen app and related digital products.
  • Built content governance systems that kept brand voice 100% consistent across teams and global product lines.
  • Introduced content governance concepts to Volkswagen clients.
  • Created UX writing frameworks, tone guidelines, and style guides adopted company-wide. Taught colleagues copy best practices.
  • Worked with design, product, and research on focus groups, tree testing, card sorting, and A/B tests around the Volkswagen app.

Jul 2022 – Sep 2024

Copywriter

MRM — Detroit Metropolitan Area

  • Led copy for GM’s “Bring Us Your Talent” technician recruitment campaign.
  • The campaign won a 2024 Bronze Effie and increased year-over-year leads by 93%.
  • Wrote digital brand content, including landing pages, for GM Customer Care & Aftersales, covering GMC, Buick, and Cadillac.
  • Audited content migration of 400+ webpages for the mycertifiedservice.com transition, preserving SEO and brand standards.
  • Built modular content frameworks so updates could scale across digital sites and dealer platforms. Partnered with UX and analytics teams to improve engagement and conversion. Pitched and presented work to clients.

May 2021 – Jul 2022

Junior Copywriter

DP+ — Farmington Hills, MI

  • Moved from 2019 intern to full-time copywriter. Wrote across broadcast, digital, OOH, and voice, including integrated campaign content for automotive, retail, and healthcare clients.
  • Wrote email and cross-channel copy, video scripts, and data-driven smart speaker copy for Google Home and Amazon Alexa.
  • Worked with creative directors and strategists from concept to execution on campaigns tied to KPIs. Pitched work to clients.

BA, Creative Writing & Literature, English

University of Michigan — Ann Arbor, MI

A few quick answers

Experience & contact

  • From August to October 2026, I was a contract senior copywriter for Curology, a direct-to-consumer skincare brand. I wrote at every stage of concepting and copy development for the October 2026 Dove Cameron x Curology collaboration campaign, and led cross-channel concepts and copy for Curology and its luxury sister brand, Agency, working with product marketing and legal counsel to keep messaging on-brand and compliant.

  • At CI&T, I built content governance systems that kept brand voice 100% consistent across teams and global product lines, and created UX writing frameworks, tone guidelines, and style guides adopted company-wide. I introduced content governance concepts to Volkswagen clients and taught colleagues copy best practices.

  • At MRM, I led copy for GM's “Bring Us Your Talent” technician recruitment campaign. It won a 2024 Bronze Effie and increased year-over-year leads by 93%. At DP+, my copy development on Subway work earned 2020 IAC Awards for Best Restaurant Online Ad and Best of Show Online Ad.

  • I'm based in the Detroit Metropolitan Area and open to remote work. Email me at clarascottwriting@gmail.com or find me on LinkedIn at linkedin.com/in/clara-scott777.