Hi, I'm Clara.
If you're building something that needs a voice, I'd love to talk.
Open to Senior Copywriter, Content Strategist, UX Writer, and Creative Strategist roles, permanent, contract, or freelance starting immediately.
At CI&T, I wrote for enterprise digital products used by 1M+ users. At MRM, I helped a recruitment campaign earn a 2024 Bronze Effie and a 93% increase in leads. Over seven years as a professional copywriter, I've worked to embed storytelling in everything I create, and I'm passionate about building the systems that make it possible at scale: UX copy, brand voice frameworks, style guides, content governance.
People look for stories everywhere, even if they don't realize it. Our brains work in narrative patterns, always searching for a beginning, middle, and end to satisfy our curiosity. That's what I'm most interested in creating with branded copy: stories.
That curiosity started early. I spent years as a culture journalist and grew up in the nascent digital jungle, where coding your own Tumblr theme was a badge of honor and navigating the maze of Flash websites presented an exhilarating challenge. My screen time is still probably too high, but being chronically online is really just market research, right?
I'm most comfortable tackling creative and strategy as an intermingled practice. I've built systems that show an intentional sentence can improve task completion by 20%, and that solid content governance can hold a brand voice steady across 400+ webpages.
Over the years, I've learned how to put myself in the place of consumers while maintaining my professional judgement, and it's created a sixth sense for what works, and what doesn't.
Services & Approach
Brand Strategy · Creative Strategy · Senior Copywriting · Content Strategy
Clara helps brands define and codify their voice so it stays consistent across every channel. Recent brand strategy work includes leading the development of Treuse Cinema's updated brand identity and design system from the ground up, defining a brand voice for cold storage supply chain company Lineage Logistics across Instagram, Facebook, and their website, and building a full brand development plan for History Studio during its startup phase covering brand identity, copy tone directives, SEO, website design, and social media integration.
Clara leads campaigns end-to-end — from concept through cross-channel execution. She led all copy for GM's "Bring Us Your Talent" technician recruitment campaign across paid social, digital, OOH, and video, which won a 2024 Bronze Effie Award and drove a 93% year-over-year increase in recruitment leads. She has also led integrated creative work for Blue Cross Blue Shield of Michigan, including a social refresh of the "Here for it All" campaign, a Medicare AEP Stars campaign across all channels, and Detroit Tigers and Detroit Lions sports sponsorships.
As Senior Copywriter & Content Strategist at CI&T since September 2024, Clara develops UX copy and content design frameworks for enterprise digital products, tests copy against real user behavior and iterates based on usability data before each release, and develops brand content, campaign copy, and brand voice frameworks for Volkswagen North America and enterprise SaaS clients across digital product, paid, and organic channels. Embedded as a CI&T contractor at Volkswagen, she led the full mobile rebrand of all VW connective services from Car-Net to myVW+, accounting for hundreds of app screens and over a hundred disclaimers managed through Figma component libraries.
Content strategy is the discipline that holds everything else together. At CI&T, Clara leads content strategy for a major financial services client's full website rebuild — auditing the existing site, restructuring content to a new IA, and managing migration of 1,000+ pages to a new CMS framework. She defines content hierarchies, taxonomy, and migration standards, builds content governance infrastructure including migration tracking, editorial review workflows, and QA documentation, and authors company-wide tone guidelines, style guides, and modular content systems used by global teams to maintain consistent brand voice across product lines and markets.
Clara is a senior copywriter and creative strategist with 7+ years building UX copy, brand voice frameworks, style guides, and content governance built for scale. She is currently Senior Copywriter & Content Strategist at CI&T, where she writes for enterprise digital products used by 1M+ users. Previously at MRM, she helped a recruitment campaign earn a 2024 Bronze Effie and a 93% increase in leads, and at DP+ she advanced from a 2019 internship to Junior Copywriter on accounts including Blue Cross Blue Shield of Michigan. She holds a B.A. in Creative Writing from the University of Michigan and previously served as Gender & Media Columnist and Senior Music Editor at The Michigan Daily and as an Editorial Intern at Consequence of Sound.
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